Take back control of your ads.
Keep your brand away from fake news, disinformation, and hate speech.
Get an Ad check
Keep your brand away from fake news, disinformation, and hate speech.
Get an Ad checkIn advertising, trust is everything. That makes your digital ad placements so much more than an algorithmic decision. It’s a statement about what your brand supports.
At Check My Ads, we believe your brand is too important to be left to a random algorithm or some opaque media supply chain that someone else controls.
We empower marketers to set the terms for where your ads go and what your brand associates with, so you can stay in control of your brand’s safety.
Because of your actions when I was at Uber running performance marketing I ended up uncovering $90 million in advertising fraud.
"I ended up uncovering $90 million in advertising fraud because of your actions when I was running performance marketing at Uber."
"Marketers who understand ad placement are going to be two steps ahead of the industry. Check My Ads is the way to get those insights."
"Check My Ads is here to show brands how to make conscious choices. No hype, just a sound education for brands that want to lead."
Your brand policy playbook is designed to capture how you want your brand to show up in the media landscape. We deep dive into your brand, your business and your values — and produce a playbook that’s designed to help you operationalize your brand values in your media spend.
Our approach is interactive and hands-on, and designed for you to make media buying decisions in-house or guide your agencies. Our training includes:
• Brand safety basics
• Biggest issues of the day (e.g. hate speech, disinformation, climate change denial)
• Establish a review process (i.e. how to draw the line in your media buy)
We provide regular ad checks to root out hate speech & disinformation from your ad buy. With this service, we also help you invest your budget in high-quality, premium environments where your ad dollars receive more attention, better recall and higher engagement, while avoiding:
• Hate speech
• Conspiracy theories
• Health disinformation
• Fake news
In this world of extremes, tech platforms and SaaS businesses need to be able to act quickly on bad actors. We work with your team to develop guidelines and a game plan for reviewing bad actors and communicating your decision on social media.
• How to avoid a brand safety crisis
• Establish a review process (i.e. how to draw the line in your media buy)
• Communications guidelines
We’re led by a team of marketing experts who have been on the frontlines of brand safety since 2016.
Read Our Story
Nandini Jammi is co-founder at Sleeping Giants, the global movement that made thousands of advertisers aware that they were funding Breitbart and other hateful media outlets.
Claire Atkin is a marketing leader specializing in online disinformation and platform governance. Her advocacy has made her a trusted advisor to government agencies and private sector clients alike.
Brand safety vendors are unreliable and often work against your marketing goals. In fact, we've found they block your ads from some of the best places on the web. We believe the only way to advertise safely and cost-effectively is to train your in-house team to write the rules and enforce them.
Yes! We're happy to discuss your challenges on a call before we work together. If you're curious to learn more, you can also take a peek at our newsletter, where we unravel the crazy world of advertising for marketers BRANDED.
Not yet, but we're thinking about it. If that's something you're interested in, let us know.
Check My Ads Agency is for-profit. If you're looking for Check My Ads Institute, the non-profit, you'll find it at checkmyads.org.
We'll show you how to keep your brand out of trouble. Send us a message and we'll get in touch.